Jesus was an Ultra started off as a project to extend my dissertation into a graphic publication. The thesis was on the paralell between football tribalism and religion and aimed to educate and invite football fans (and those interested in culture) to explore the rich, often overlooked, overlap.
Book BindingIndesignPhotoshopIllustrator FIgma Strategy Branding & Identity
I needed to devise a method to engage people to become interested in this little niche parallel I discovered. I looked into artefacts that bleed into both football and religion and took it from there.
My final deliveries were initially a book and a scarf, and I showcased this within an exhibition for my graduation show. However, sometime after I also divised a (hypothetical) social app which invites the ‘brands’ target audience to discuss all things football and religion on the app.
Initial Ideas.
The Exhibition
Project Description
I took the approach of using the sacredness of the bible for the casing and distorting that sacredness, with the chaotic design of the hooligan. I split the publication into the old testament (my dissertation) & the new testament (which is more graphic & poetic).”
The Book
I created a brand out of the book and also designed an app for the project as a way of not only marketing the book and touchpoints created for it, but to also allow a (hypothetical) way of consumers of this brand/project to explore this overlap of football and religion for free and communally too.
Secondary Graphics