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Overview:
This was a collaborative project with Cem Pipun & Ollie Haisman (2 student peers of mine). Our brief was to rebrand Robinsons for music lovers.

I designed the Men I Trust & Kendrick Lamar cans. I also animated the Men I Trust can advert and copywrote for the billboards and merchandise. Project Skills:
PhotoshopBlenderBranding & StrategyCopywriting Duration:1 Week 

Challenge:

 The design style between the 3 of us had to be cohesive and feel like the Robinsons brand. Our use of cans made the latter a bit difficult, but we still achieved well.
Solution:

 We crafted limited edition can designs featuring renowned artists. These cans will serve as collectible memorabilia, embodying the festival’s energy and Robinsons’ refreshment.
Initial Ideas  & The Brand Assets 

The Cans & Touchpoints